Horizon Marketing was engaged as a strategic partner whose task was to support the client in the implementation of an international marketing campaign. Our cooperation began with a thorough analysis of the needs and challenges of the client. The key step was to define the Ideal Customer Profile (ICP) and create a communication strategy that aimed to reach decision-makers at the managerial level, responsible for marketing, sales and operations.
Our activities focused on using LinkedIn Ads as the main channel of promotion, supported by other remarketing activities. With the implementation of HubSpot CRM, we have automated lead management processes, enabling more effective tracking of campaign results at every stage of the sales funnel.
The first months of the campaign were dedicated to building brand awareness, according to the demand generation model. Together with the customer content team, we created and distributed content that met the needs and expectations of the purchasing committees. Our approach allowed for a dynamic increase in the number of leads generated, which translated into spectacular results.
