At Horizon Marketing, we believe that a good marketing strategy must be dynamic and actionable. It is the strategy that sets the direction of actions for the next months, ensuring the consistency and expediency of all marketing activities. Our approach is to create plans that are not only precisely tailored to your current needs, but also flexible enough to be modified during implementation.
Our strategies are designed to evolve with your business, allowing you to react quickly to customer feedback, changes in competition or new market trends. Thanks to this, you gain the confidence that you are always one step ahead of the competition, and your marketing activities bring maximum results.
Every year we create about 30 strategies, mainly for B2B IT companies, but also for the financial sector and ecommerce. We have carried out hundreds of studies and analyzes, thanks to which we can validate your hypotheses at the start and avoid losing your annual budget.
As one of the first in Poland, we spread the demand generation methodology. Our marketing advice has reached several hundred thousand people, and more than 500 professional marketers have benefited from our course.
We create about 30 strategies per year, mainly for B2B IT companies, but also for the financial and ecommerce sectors. We have analyzed dozens of verticals and markets in Poland and abroad, which allows us to determine precisely what brings the best results.
Immerse yourself in an in-depth analysis of your current market situation. We help you discover who your Ideal Customer (ICP) is and together we select the flagship offer that will set you apart from the competition.
Thanks to our specialized market research, we precisely define your go-to-market strategy. You will learn what are the most effective ways to sell your products or services.
We understand that purchasing decisions are usually not made by one person. We will conduct an analysis to accurately identify who in your organization has an impact on the finalization of the contract.
Once the purchasing committee has been defined, we will develop a personalized communication plan. You will receive a comprehensive content strategy that will precisely reach your target audience and be efficiently distributed through the right channels.
We select the best advertising channels, tailored to your target audience and message. Everything within your budget to ensure maximum campaign efficiency.
You will receive a detailed plan for the implementation of the go-to-market strategy. If you need additional support, our team is ready to help with the implementation of all elements of the campaign.
Regardless of the industry in which you operate, precisely tailored marketing activities can significantly affect the results of your business.
Marketing strategy is a fundamental element of building a long-term and effective presence in the market. It helps to understand and define business objectives, which makes it possible to determine the actions necessary to achieve them.
Horizon Marketing stands out for its transparent pricing, excellent customer service with weekly video reports, and fast communication through various channels. Our unique approach to retargeting builds trust and brand perception as an industry expert.
The GTM strategy is important when a company launches a new product to the market or seeks to capture new market segments with existing products. Good execution of the GTM strategy allows you to increase the chances of commercial success, reach customers more effectively and better understand the market.
A go-to-market (GTM) strategy is a plan that defines how a company will bring its product or service to market in order to achieve competitive advantage and meet business objectives. It is a comprehensive approach, covering all the essential aspects needed to effectively reach customers.
The workshop phase usually takes up to 2 working weeks, depending on customer availability (we usually need about 6 hours). Then it takes about 15 working days to create a strategy, after which we discuss the finished document with the client.
A good understanding of internal processes allows them to be streamlined and automated, which in turn translates into operational efficiency and cost reduction.
At Horizon Marketing, we specialize in creating innovative marketing strategies that are tailored to the unique needs of each client. We understand that every company is different, so our approach is always individual and tailor-made. We use the latest tools and trends to provide our clients with the best results.
We offer comprehensive marketing services, from market analysis and target audience determination, to the implementation of advertising campaigns and monitoring their effects. Our team of experienced professionals will make sure that your business is visible, engages customers and achieves its business goals.
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