How our ABM strategy helped the software house capture foreign markets and reach $120,000 in revenue in just two months

Today, in the dynamic world of SaaS, an effective marketing strategy has become the key to success in the global marketplace. Our agency helped one of the leading Polish software houses to conquer international markets and achieve spectacular results thanks to a precisely planned Account-Based Marketing (ABM) campaign. Learn how we guided the client step by step from challenges to impressive results.

Challenges

Understanding the target audience — accurately identify the target audience in different countries such as Hungary, Romania, Poland, Croatia and Bulgaria, and understand their role in the purchasing committee.
Adaptation of communication — convincing recipients that the service offered solves their specific problems, both on a business and emotional level.
Budget optimization — introduction of a campaign on the LinkedIn platform, which, due to its limitations, required us to precisely balance the parameters to avoid excessive dispersion and inefficient spending of funds.

Objectives

Precise targeting — developing the ideal customer profile (ICP) and tailoring communication to the specific needs of individual markets.
Testing and Optimization — creating a flexible campaign that allowed you to test various parameters, such as location, position and ad formats, to find the most effective solutions.
Personalize communications — Once you've identified the best target groups, personalize your communications to specific industries, positions, and locations.
Lead generation — effective collection of contact data and conversion of leads to sales.

What exactly did we help with?

The campaign was based on an Account-Based Marketing (ABM) strategy, which aimed to create valuable content by collaborating with potential customers. Key actions included:

Prospecting list ABM — developing a precise list of potential customers, in accordance with the developed ICP.
Creating a communication funnel — tailoring communication based on the specific needs of target groups in different markets.
PPC campaign on LinkedIn — launch of an advertising campaign on LinkedIn, divided into three phases: testing, personalization and optimization of communication.

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findings

11 leads generated during the campaign.
4 sales completions, each with an average value of $30,000.
Increased brand awareness in foreign markets, which opened the door to further expansion opportunities.

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