What is Marketing Automation?

Marketing automation is a process that dramatically changes the way companies communicate with customers. Marketing automation allows you to automate marketing activities using advanced tools. Thanks to this, it is possible to personalize communication with customers and track their behavior in real time.

Automating marketing processes with the right tools allows you to automatically deliver personalized offers, send emails, product recommendations and lead management. This is all done in different communication channels such as email, social media or websites, giving a full range of personalization of marketing communications.

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Effective lead nurturing

Marketing automation enables effective lead nurturing — the process of nurturing and developing relationships with potential customers at different stages of the sales funnel.

Increased efficiency

With automation, you save time and resources that you can devote to creative and strategic activities.

Integration with CRM

By combining marketing automation with CRM systems, we can create consistent marketing strategies by combining data from different sources. This allows for a fuller picture of the customer and more precise marketing actions.

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What will you gain from marketing automation?

Increase in conversion and lead quality

Increase conversion rates and grow your base of quality leads and subscribers with dynamic contact forms and precise matching of content to your audience.

    Monitoring of user activities

    Use advanced tools to monitor user activity on the site to better understand their needs and deliver offers that really interest them.

    Strengthening Customer Retention

    Encourage customers to return and complete their purchases with personalized product recommendations and automated communication tools that improve the work of your marketing and sales team.

      Customer Grouping

      Group customers by their behaviors and interests to provide them with personalized offers that increase engagement and loyalty.

      Personalization of communication

      Achieve a new level of communication customization that accurately reflects individual customer preferences and behaviors, delivering exceptional experiences.

      Horizon — your marketing automation agency

      Our approach to marketing automation not only streamlines marketing processes, but also gives your company the ability to precisely reach customers with the most relevant messages.

      Frequently Asked Questions

      For whom?

      Marketing automation is a tool that can benefit companies from different sectors of the economy, thanks to the possibility of automating and personalizing marketing activities. Especially companies can benefit from it:

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      B2B

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      E-commerce

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      Producers

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      Service Providers

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      Startups

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