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Why Google Ads?

Do you run a business and need leads or sales in your store?
You probably want to start with advertising, have a small budget and are wondering where to place it? One of your first choices should be Google Ads.

Why?
Because unlike Facebook, here you ALREADY RESPOND TO THE PURCHASE INTENTION. That means you don't have to build that intention. The user is already in it. He wants to buy something. He wants to choose some product/service and just show him with it! This means that you are actually skipping the first stages of the marketing funnel and acquiring those who are already closest to buying.

Isn't that the best option to start? Of course,
If it were that simple, everyone would do it and be successful. Instead, I keep hearing — “Google Ads don't work”, “I burned my entire budget in Google Ads”. I'll tell you something. It's not the tool's fault, it's a matter of skill. 90% of people who have a bad experience with Google Ads set their campaigns to “vending”, that is, they gave Google control and at the end of the month it turned out that there was neither a budget nor sales.

By giving control to Google, you give power to the algorithm and here I will tell you something in secret: THE ALGORITHM DOES NOT UNDERSTAND THE SPECIFICS OF YOUR BUSINESS!!!! If you do not “feed” him with the right data, he himself will feed on what he has. That is, “clickers” — Google Ads users who click on ads (spend your budget) and then leave the site.

It's time to get along with the Google Ads algorithm.
Learn how to train him to give you what you want. That's what this course is about

Learn to run your own Adsy and your clients' Adsy!

I am Mateusz Baranowski and I have been helping companies grow for 10 years thanks to effective advertising campaigns. I am the owner of Horizon Marketing, a company that runs PPC campaigns on Google Ads and on Facebook, Instagram and LinkedIn. We serve hundreds of thousands of gold budgets of our clients and thanks to our actions, customers are able to achieve spectacular results while reducing advertising costs.

I gained my experience for 10 years, working for the largest and most reputable agencies and media houses in Poland. I had the pleasure of working with the best Google Ads and PPC campaign specialists in Poland and Europe. While working in agencies, along with people from my teams, we have helped hundreds of businesses — from small local businesses, to large B2B organizations, to huge e-commerce businesses. From the first day I started working on Google Ads campaigns, I felt that the knowledge of creating effective ads in the Google ecosystem should be more accessible — as should knowledge of marketers' practices and working methods.

I put in it all the essence of my 10 years of study and practice at work for hundreds of clients. Check out what you can learn from me!

What will you gain by investing in the Google Ads course from SemHackers?

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You'll learn how to use algorithms like a Google Ads specialist!

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You will learn the process of creating ads from A to Z that guarantee you the first positions on the Google page.

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You will learn the secret optimization methods I learned from GOOGLE ADS ALGORITHM ENGINEERS

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You will learn how to optimize your ads and increase their effectiveness.

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You will learn to analyze data, on the basis of which you will understand what the algorithm does and control it accordingly

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You'll be ready to handle any Google Ads account from any industry.

What do graduates think about the course?

“The course helped me get started with e-commerce. I understood the specifics of how such campaigns work: from technical issues to practical advice and tips related to campaign settings and strategy for working on ecommerce accounts. After the course, I also had a 1-on-1 consultation, which further systematized my knowledge in this area. Thanks!” ~ Patrick Janusz

“Most of all, I recommend the course because everyone after its “passage” will be able from 0 to create advertising campaigns that will bring profit” ~ Wojtek

“I would recommend the course to all those who are taking their first steps in the world of Google Ads, because Mateusz explains all the issues that are worth knowing at the beginning — not only the basic ones” ~ Tomasz Grabski

“A good dose of solid practical knowledge conveyed in a clear and understandable way. No more pitu pie.” ~ Trend fireplaces

For business or e-shop owners

In this course you will find all the knowledge you need to win new customers for your business!

For a freelancer in the marketing industry

Get new skills and learn to act like a real pro! Every zloty spent on the course will pay you back several times thanks to the optimization of clients' advertising budgets!

For those who want to disguise

A good Google Ads specialist is able to earn up to $15,000 a month on hand! It is worth gaining knowledge and starting work in one of the most profitable professions of the 21st century!

Find out the stories of the other students

Michał runs his own one-man business in Rzeszów. Advises clients on the Internet. Builds websites and runs campaigns in Google Ads. He is self-taught and learns from his mistakes.After the pandemic, Michał noticed a significant increase in interest in Google Ads services, which pleased him very much, but his results and those of his clients were not at the highest level.This made Michał start to lose to the competition and customers flock from him to the agency with better results. Michał had no access to knowledge about Google Ads anywhere, he did not work in a team, nor did he ever handle thousands of budgets. He didn't even have anyone to confront his knowledge with. Trying to find support, he came across the Semhackers.pl course. As he himself wrote to me in an email, the reduced price motivated him to buy the course.Already in the process of editing the material, Michał methodically translated the acquired knowledge, setting up and optimizing Google Ads campaigns for his clients. And so week after week, he optimized the little things, from keywords, to ads, to the appropriate setting of advertising goals, and after a month he noticed increases of up to 200%! Clients extended their contracts with Michał and gave him references. Michał hired his first employees at the end of 2020 during the pandemic and his agency focuses exclusively on Google Ads. Now every new employee of Michał gets an order to redo the semhackers.pl course! ~ Michael from Rzeszow

Łukasz, who started his online drone shop, knew his range very well and was a specialist in it. Unfortunately, he had no idea how to promote his store. He knew that there was such a thing as advertising on Google and began to look for knowledge about it. First, he came across free courses, quickly absorbed them and translated this knowledge into his business.Unfortunately, this was not enough, and the first thousand zlotys lined up from his own pocket irretrievably disappeared. Łukasz was discouraged by Google Ads and considered it a stretch and abandoned plans to promote his store.After 6 weeks, however, he found that he could not do without advertising and started looking for materials again. Paid this time. He came to the SemHackers.pl course on the recommendation of one of his friends. Having previous experience, he did not want to spend too much money on the course and advertising. Not only does the course cost 1500 PLN, it also has to spend more money on the budget. He decided to risk it one last time. He converted the course in a week and launched his first campaigns, this time already knowing how Google's algorithms work.Luke began to generate the first income and the sales of his drones grew so much that the manufacturer decided to give him a discount on the purchase of the merchandise and established it as an authorized store. Łukasz's company is currently one of the leading companies in Poland. ~ Luke of Cracow

And what will be your story with the SemHackers course?

The course was appreciated by 93.2% of the students. Join them!

JOIN THE TRAINEES

My students work for, among others:

The course agenda is updated at least once a year so that you always have up-to-date knowledge!

Module 1. Introduction (6 lessons)

  • Game Plan
  • What is Google Ads
  • How much does it all cost?
  • Google = Auction House
  • Quality Score — The Key to Everything
  • Your budget vs Google's budget
  • Where are Google Ads ads?

Module 2. Creating an account (8 lessons)

  • Hierarchy
  • Basic settings
  • languages
  • Audience — who are the ads shown to?
  • Introduction to setting rates
  • Budgeting I
  • Budgeting II

Module 3. Bid Strategies (7 lessons)

  • Target CPA
  • ROSY
  • Maximize the number of clicks
  • Maximize the number of conversions
  • Location on the site
  • Target share of winning auctions
  • Self-set CPC

Module 4. Other settings (5 lessons)

  • Conversions — Introduction
  • Schedule I
  • Schedule II
  • Ad Rotation I
  • Ad Rotation II

Module 5. Types of Campaigns (3 lessons)

  • Dynamic Search Ads
  • DSA Setting
  • Campaign in the advertising network

Module 6. Extensions (11 lessons)

  • Links to subpages
  • Explanations
  • Information on the website
  • Connections
  • news
  • Location on the site
  • Related location
  • Cena
  • Applications
  • Promotions
  • Reviews

Module 7. Ad groups (2 lessons)

  • Ad groups — theory
  • Schedule II

Module 8. Devices & Cross-Device (1 lesson)

  • Devices & Cross-Device

Module 9. Advertising (5 lessons)

  • structure
  • Rules for displaying ads
  • How to write ads?
  • Advertising settings
  • Payments

Module 10. Keywords (6 lessons)

  • Theory
  • Search for keywords
  • Keyword Planning I
  • Keyword Planning II
  • Organization of keywords
  • Negative Keywords

Module 11. Match Types (5 lessons)

  • approximate
  • Approximate with modifier
  • To the expression
  • Negative Match Types

Module 12. Working on keywords (5 lessons)

  • Traffic Sculpting
  • Search terms report
  • Negative Keyword Lists
  • Keyword Research
  • Keyword Planner

Module 13. SKAGI (4 lessons)

  • SKAG - introduction
  • What is SKAG
  • SKAG panel
  • SKAG Optimization

Module 14. Creating a Structure (2 lessons)

  • Creating a structure
  • Using the Google Ads Editor

Module 15. Quality Score (3 lessons)

  • More about the quality score
  • Calculation of the ad morning
  • When can a quality score be ignored?

Module 16. Remarketing (3 lessons)

  • Create a remarketing tag
  • Create mailing lists
  • Create a remarketing campaign

Module 17. Dynamic Remarketing (2 lessons)

  • Product File Configuration
  • Create a campaign for dynamic remarketing

Module 18. Google Shopping

  • Shopping Lesson I
  • Google Merchant Center - Basics
  • Setting up a shopping campaign
  • Hierarchy
  • Priorities
  • Exclusions
  • Purchase intention + prioritization and exclusion
  • Optimization of the product feed
  • Smart shopping
  • Optimization tips

Module 19. SemHackers - Best Practices (6 lessons)

  • How to Optimize B2B Campaigns?
  • CTru Optimization
  • Advertising Writing — Best Practices
  • How to lower CPC?
  • Top Google Ads metrics
  • ABM Marketing — Introduction

Module 20. Bonuses (6 lessons)

  • Conversion Tracking
  • ROI vs ROAS
  • Setting CPC rates without history (coming soon)
  • Set up conversions with Google Tag Manager
  • Set up conversions with Google Tag Manager II
  • Set up conversions with Google Tag Manager III

Module 21. Update 2022

  • Changes in matches
  • Changes in advertising
  • What disappears?
  • Other changes

Module 22: Performance max: Intro

  • What is performance max?
  • Framework performance max
  • How does Google's algorithm work?

Module 23: Pmax: Providing Data to an Algorithm

  • Conversion Tracking Best Practices
  • Best Practices for Audience Signals
  • Remarketing parameters
  • Import offline conversions

Module 24. Pmax: Building Campaign Structures

  • Setting up structures for ecommerce
  • Ecommerce: Branded Shopping Campaign
  • Lead gen: Structure for B2B
  • Advanced B2B structure
  • Pmax differences between B2B and B2C

Module 25: Pmax: Resources

  • How to quickly create ads?
  • Best Practices for Advertising
  • Best Practices for Images
  • Best practices for content

Module 26: Pmax: Optimizations

  • Work on residual data
  • Ecommerce: Best Practices for Product Feed
  • Ecommerce: Product Feed Optimization
  • Optimization of negative keywords
  • Ecommerce: Campaign Optimization
  • Optimize URLs
  • B2B Leadgen: Campaign Optimization
  • Optimize rates and budget

15 hours of condensed video

26 Thematic modules

120 lessons

10 years of experience in one comprehensive course

93% of satisfied students

14 days for the return of the course

- Lifetime access to the platform from any device connected to the network and certificate upon completion of the course.
- Additional tools to work on Google Ads campaigns!
- Possibility to consult me by email!
- Ready-made solutions and schemes to implement for you or your customers!


FMCG industry
: Furniture store. At the time of taking over the ROAS account was about 500%. Currently, it is more than 1000%

After the first month of working with a client with pharmaceutical industry, we started scaling his business. The results are great:

The financial industry — 424% increase in the number of applications for funding:

Tourism industry — in parentheses are the percentage changes that occurred over the quarters — after the start of cooperation with me:

Frequently Asked Questions

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This course is COMPLETE. After completing it, you get enough knowledge to successfully conduct advertising activities in Google Ads!

The price of the course is 297,00 zł 1897,00 zł

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