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Worried about rising advertising costs?

Let me tell you something alarming: Almost every online business I recently audited seemed to be facing the exact same problem:Constant increase in customer acquisition costs. All of these store owners or B2B companies (or their teams) spent hundreds of hours every month optimizing their advertising campaigns... and yet every year — without exception! It became more and more expensive to turn website visitors into buyers.

But what if I told you that your ads are not a problem?
Actually, the problem is here:Your website is simply not fully optimized to turn visitors into buyers. The task of your ads is to deliver the user to the website. Your website's job is to turn them into customers.

This is where Growth Hacking and Conversion Rate Optimization (CRO) come into play
Every zloty you invest in CRO today will bring you $100 in the next 12 months... and then another $100 the following year... and then another $100... Do you understand what I mean? With a highly converting site, you will see a sharp and immediate decrease in customer acquisition costs, combined with a significant increase in average sales value.This will mean that your advertising campaigns will actually work for you.

This course is for you if it describes you at least one of these points:

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You run a business and want to increase results without raising your budget
Do you run PPC campaigns, SEO? Or do you create content and see that you are getting to the wall? It's time to think about the entire user path, raise conversion rates that will increase sales, without breaking the budget.

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For freelancers and marketing agencies
Do you want to increase the stakes? After this course, you can add a CRO service to your portfolio, which you can easily value in the region of 5000 PLN per month

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For companies that want to build a Growth team
You understand the power of digital, you have good specialists on board but you have the feeling that you are close to the ceiling? By building a Growth team, you take your business to a whole new level, thanks to an effective experimentation process that is still rare, and so you get your hands on a tool that beats the competition.

First of all, it The easiest way to enter foreign markets

Do you already have a ceiling in Poland and time for new challenges?
LinkedIn is used by millions of professionals around the world. Silicon Valley, DACH region, Scandinavia, UK, Germany. You can compete for top brands in 30 minutes

Competitive advantage, both in business and in the labor market
In the near future, there will be a huge demand for LinkedIn Ads in Poland. At the moment, you can see this trend in foreign companies that operate in Poland, because they know the power of this tool. Polish companies are slowly becoming convinced of this.

This course is for you if it describes you though one of these points:

BECOME A LINKEDIN ADS EXPERT!

What will you learn after training at the Growth Hacking Academy?

You will learn what is the most important problem in the traditional approach to digital marketing and how to get around it...

You reprogram yourself from working based on assumptions to working based on data. And above all, you will know what data to analyze!

You will learn the secret process of constructing an experiment that my colleagues from Silicon Valley have taught me

You will learn about modern methods of conversion optimization on the page, which will guarantee you at least 200% increase in conversions with the same investment in traffic per page.

You will learn the real and proven process of growth hacking, used in companies that grow at least 100% year on year.

You will learn to find places where you burn through your budget

My students work for, among others:

The course agenda is updated at least once a year so that you always have up-to-date knowledge!

Module 1. Introduction to Growth Hacking (7 lessons)

  • What is Growth Hacking
  • Growth Hacking Vs Traditional Marketing
  • Myths about growth hacking
  • Mindset Growth Hacker
  • How to Develop a Growth Hacker Mindset
  • Fundamentals of Data-Driven Growth
  • Iconic case studies of growth hacking

Module 2. Concepts of Growth Hacking (4 lessons)

  • The GROWS process
  • Foundations of digital business
  • Pirate Metrics
  • One Metric That Matters & North Star Metric

Module 3. Analytics (5 lessons)

  • Hard & soft data
  • How to take insights from Google Analytics and how to implement them?
  • Quality analysis: Heatmaps, clicks, recordings, what and how to analyze?
  • Testkirina bikarhêner
  • BONUS: Setting the hotjar on the site

Module 4. CRO: Introduction (5 lessons)

  • Why is it worth doing CRO?
  • Model LIFT
  • Introduction to Value proposition on the website
  • Most common CRO errors

Module 5. Experiments (12 lessons)

  • Introduction to Experiments
  • Hypotheses and Ideation
  • Prioritization
  • Statistical essence and p-value
  • BONUS: Experiment Tools
  • Determining KPI's and eliminating errors
  • Duration of the experiment and external factors
  • Description and analysis of the experiment
  • POST phase
  • BONUS: What do we do when we have too little data to experiment with?
  • BONUS: When to stop the A/B experiment?
  • BONUS: Mistakes made with A/B experiments

Module 6. Tracking (2 lessons)

  • Insight tag installation
  • Installation of conversion

Module 7. Funnel and Costs (3 lessons)

  • Offers in the funnel
  • Funnel Calculator
  • Average rates and CTR

Module 8. Optimization

  • How to write ads?
  • Follow-ups
  • Strategy for 2000-5000 PLN
  • Strategy for 5000 - 10 0000 PLN
  • Strategy for 10 000+ PLN

Module 9. Introduction to Account Based Marketing (ABM) (5 lessons)

  • What does ABM mean?
  • Creating an ICP
  • Segmentation
  • Sales activities
  • Creating an ABM campaign

Frequently Asked Questions

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This course is COMPLETE. After completing it, you get enough knowledge to optimize your ads in LinkedIn Ads.

The price of the course is 699.00 PLN 4999.00 PLN

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