We are campaigning for

First of all, it The easiest way to enter foreign markets

Do you already have a ceiling in Poland and time for new challenges?
LinkedIn is used by millions of professionals around the world. Silicon Valley, DACH region, Scandinavia, UK, Germany. You can compete for top brands in 30 minutes

Competitive advantage, both in business and in the labor market
In the near future, there will be a huge demand for LinkedIn Ads in Poland. At the moment, you can see this trend in foreign companies that operate in Poland, because they know the power of this tool. Polish companies are slowly becoming convinced of this.

What will LinkedIn do for you and your business?

BECOME A LINKEDIN ADS EXPERT!

High-end customer

What to say here is not Facebook, where we come across single-person businesses that for 500 PLN want to make a unicorn out of them. There are both unicorns and huge corporations on LinkedIn.

Better targeting

Currently, no advertising platform gives as good B2B targeting as LinkedIn Ads. Want to reach the CEO of Fortune 500 companies? Or to HR bosses with your software? There is no problem. Or to the CTO's of smaller software houses from Poznań? Hold me a beer

Better Pipeline Value

Because if you have a better customer, their contract value is much higher

What will you learn after LinkedIn Ads training?

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You will learn to generate good quality leads

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You will learn how to correctly measure events from a page in LinkedIn Ads

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Learn about ABMowe strategies

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You will learn how to control the algorithm to work for you for less money

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Learn how to build listings for LinkedIn Ads

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See what the optimization round looks like on LinkedIn Ads, how to measure and influence metrics

My students work for, among others:

The course agenda is updated at least once a year so that you always have up-to-date knowledge!

Module 1. Setting up an account (3 lessons)

  • Account Overview
  • Metrics
  • Naming Convention

Module 2. Objectives (7 lessons)

  • Intro
  • Website Visits
  • Leadgen
  • Creating campaigns based on leadgen
  • Where to store leads

Module 3. Targeting (10 lessons)

  • Intro
  • Geolocation
  • Firms
  • Demography
  • education
  • Work experience
  • Hobbies
  • Own groups (audiences)
  • What should be the size of the group?
  • summary

Module 4. Advertising formats (6 lessons)

  • Intro
  • Sponsored Content
  • Dynamic Ads
  • Text Ads
  • news
  • Conversational Ads

Module 5. Rates (6 lessons)

  • Intro
  • Strategie
  • Quality Score
  • Ad Score and CPC Calculation
  • CPC Strategy
  • CPM Strategy

Module 6. Tracking (2 lessons)

  • Insight tag installation
  • Installation of conversion

Module 7. Funnel and Costs (3 lessons)

  • Offers in the funnel
  • Funnel Calculator
  • Average rates and CTR

Module 8. Optimization

  • How to write ads?
  • Follow-ups
  • Strategy for 2000-5000 PLN
  • Strategy for 5000 - 10 0000 PLN
  • Strategy for 10 000+ PLN

Module 9. Introduction to Account Based Marketing (ABM) (5 lessons)

  • What does ABM mean?
  • Creating an ICP
  • Segmentation
  • Sales activities
  • Creating an ABM campaign

Frequently Asked Questions

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This course is COMPLETE. After completing it, you get enough knowledge to optimize your ads in LinkedIn Ads.

The price of the course is 497,00 zł 4999.00 PLN

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